Episode 65

The Keychain to Content Marketing Success

with Blythe Brumleve

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In this episode, Adam is joined by Blythe Brumleve, host of the Cyberly podcast and founder of Digital Dispatch. Blythe shares several keys to finding success in the content marketing world. From niching down your topic and ruthlessly trimming content to the importance of remaining curious, this is the bundle package of everything you need to know.

Highlights from the conversation:

  • Upcoming season with the Jags (1:51)
  • Blythe’s career journey (5:29)
  • Launching a show as a single creator (11:58)
  • The importance of remaining curious (18:22)
  • The power in ruthlessly cutting content down (21:31)
  • Aggravations of being a marketing agency (30:12)

 

Keep up with Blythe: https://everythingislogistics.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

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Transcription

Transcription generated by Otter.ai

Adam Vazquez 0:06
All right, welcome back into Content Is for Closers. Got a solo intro for you today. Carlton is having some technical difficulties, but we have a great episode for you nonetheless with Blythe Brumleve. Blythe is the host of Cyberly on the Freightwaves network as well as the owner of her own company. We get into all of that, how she’s built a niche show in an audience of supply chain professionals, her career arc to getting to this point, and how she advises companies that are trucking or logistics or supply chain-related companies to use content, specifically for recruiting. Some of you business owners I think are gonna get some great ideas when it comes to how to build an audience and recruit from Blythe in this episode. So without further ado, let’s get to it with Blythe from Cyberly.

Intro 0:55
Put that content down. Content. The close is over. What’s your name? Content. That’s my name. You know why, mister? Because you drove a Hyundai to get here tonight. I drove an $80,000 BMW. That’s my name. Content Is for Closers.

Adam Vazquez 1:17
Alright, welcome back into another episode of Content Is for Closers. We’re very happy to have Blythe Brumleve. I probably should have asked you that. Of all the questions I asked you in the pre, is Brumleve how you say your last name?

Blythe Brumleve 1:29
It’s close. So brum-leave. I’ve heard all the different pronunciations throughout the years But Blythe brum-leave like you’re leaving a party.

Adam Vazquez 1:38
Leaving the party. My last name is Vazquez. So I haven’t heard all of the variations yet. Still. I’m sure there’ll be new ones invented. It’s kind of like a game I play when I first meet people. But Blythe we have you here. You are a proud member of Duval County and Duval nation. And I have a little bit of a soft spot for the Jags myself. So you guys had Nick Foles thereafter he took us to a title and now have, in my opinion, the greatest coach of all time, Doug Peterson. Tell me about your thoughts on the upcoming season with the Jags.

Blythe Brumleve 2:13
Oh my gosh, I mean, after last season, first of all, thank you for Doug Peterson because that is he is the calm and the ocean that we needed after Hurricane urban came through. I cannot tell you the when you when you’re a Jaguars fan, and when you think things cannot get worse, just know that they always can be that that was held last season started is that when we hired Urban Meyer, it was one of these things that was like, okay, we have the experienced head coach that’s coming to town, we’re very close proximity to the University of Florida. So it’s going to be a good thing to have that kind of veteran leadership come to the organization. And after the ruin, that he left our team and because, at the same time, we also drafted “generational talent.” I hope he’s still that Trevor Lorenz is quarterback first overall pick a couple years ago. That is our first drafting Trevor Lawrence was sort of the step in the, I guess the “good” direction that we were hoping the franchise would take after everything that happened, we went to the AFC Championship game in 2017. And then we just had this epic collapse. So Trump drafting Trevor Lawrence and hiring Urban Meyer was supposed to be the thing to bring us into I guess being a competitive football team. That’s not obviously crashed and burned. But Doug Peterson, especially with his history during that 2017 season, I don’t have to tell you all the things that he did, and I want you guys a Super Bowl. I think back to the book that he wrote, I don’t know if you actually read that book, but he wrote have it. Oh, you have it cool. Well, I was gonna say he wrote in that book about the Jaguars failing, and how they failed playing against the Patriots. And I remember hearing that back then. So when the Rumors were that we were going to be hiring him I was all for it. Because that’s the kind of leadership that’s the kind of experience that this organization really has never had before. We had Tom Coughlin for a little while, especially early in the year we brought him back as sort of a VP role, but everybody knows he still wants to be a coach. So that situation didn’t really work out on the second time around, but I really think it’s one of those things where, like, I really hope Doug Peterson is the guy I really do. I can’t take much more of this.

I think he is. He’s a crazy curse breaker. He broke our curse. If you can win in Philly, you can win anywhere. And listen, urban buddy just needed a night out. That was what a nightmare situation. I didn’t like him before. couldn’t stand him there. But I was really glad to see Doug good and I think I think Doug’s gonna have a big impact on Trevor two, so I’d get excited to fire you. But besides being a Jacksonville superfan, obviously you have built this digital platform this career online, and I think it’s so interest thing because what we talk a lot about here is niching down, getting deep burrowing into a specific niche and allowing that to guide a lot of your decision making a lot of what you actually create. And so I’d love to hear just how did you discover the freight world? And we can get more into all the different things that you do in that space. But how did you discover that? And how did that become a passion point for you as a creator?

Sure. So I was very early into sort of the blogging world, I think I started my first blog in 2007. And it was a sports entertainment DBLog. And around that same time, I think it was the same week that I started that blog, I had also started working as an executive assistant at a 3PL, which for folks who don’t know, a 3PL is a third-party logistics provider, meaning you’re kind of the middleman to set up the trucks to meet with the customers that have the freight and vice versa, you just make sure that product gets delivered. So the customers don’t have to worry about where their shipments are and things like that. So I started working as an executive assistant there. And my boss at the time really sort of morphed into a mentor for me, he found out about what I was doing on the side and loved it. He was a former truck driver who worked his way up in the company that eventually thawed out that company and outright owned it. So he I think he kind of saw a little bit of himself in me. And so he really invested in me, he sent me two different computer training at the time, it was all like the Adobe Suite, the Microsoft suite started sending me to social media conferences. So he really helped me to fine-tune that one person marketing team, and handed over all of the marketing, we had no marketing department, but he handed over the website, social media, all of that stuff to me, and it was $140 million company. And so I’m 26, I’m fairly new to the internet game, I think everybody kind of was at that time. And it was also very new into social media, we were the second company or second logistics company ever on the HubSpot platform. So we were very new to all of those different sort of methodology, the inbound methodology. And so unfortunately, I worked for that company for five years. And then it— I don’t wanna say, “unfortunately worked for them for five years.” I worked with him for five years and then, unfortunately, it closed. And so when it closed down, it was— If you’ve ever worked in sort of trucking or transportation, you don’t shut down over a long period of time you shut down quickly, like I found out at a dentist’s appointment. And two days later, we were packing up our office. So that it was that quick, it was right before the holiday. So it was sort of like a fork in the road. For me, I had a little bit, we all kind of got a severance. So I had a little bit of breathing room to kind of get through the holidays, and then figure out what I wanted to do next. And what I wanted to do next was kind of leave freight and go try out different industries. So I went to work for a local magazine, I went to work for a local radio station. And I did some local TV never went to school for any of this, by the way, it was just sort of learning through blogging, learning through social media learning through YouTube. So I really cut my teeth there and got that experience there that trial by fire. And so then after a little bit, I chose to oral really after a bad career decision, I ended up leaving working at a magazine to go work for a college sports blog. And it was I was miserable that I was working 70, 80 hours a week, I was no longer really permitted to work on my own site because the content that I would create there, they would get upset that it wasn’t on their platform. So it was really just like a big, just mess. And so after that happened, I went back to work for my old boss at a 4PL which is a kind of a same as a 3PL but you also have your own, you also manufacture your own goods. So some of your trucks are going towards your customers and then some of your trucks are going towards your own loads. So that’s what a 4PL is. And then I just my boss kind of got to the point where he was like, Look, he’s like, there’s no more room for you to grow here. I need to push you out of the nest, you need to go out on your own. And so that’s when I did I started up Brumley brands as a digital marketing agency and I really was just worried about with where am I gonna get my next check. That’s the first thing you think about whenever you go out on your own who’s going to be my first customer. Thank God that they were one of my first customers. So I started lining up customers kind of quickly. But I also learned very quickly that I can’t just accept a check from everyone I can’t learn real estate and home building and construction and stay in logistics all at the same time. I would love to just duplicate myself. But I realized that that wasn’t a pathway that I needed to go down and that’s why I picked the “niche” of working in logistics and supply chain it’s providing those services to this industry because I knew how sorely it was needed. I already knew the lingo, which is the biggest barrier, I think for a lot of marketing agencies to just serve the spaces that You don’t know the lingo, you don’t know the pain points. And that’s really where I stood out. And I use air quotes saying a niche because supply chain and logistics is almost like the CIA where you don’t really know what they do until something messes up. So that’s what I love about this industry is that we just keep everybody moving. And you don’t really know about us until something messes up. And so I started my own agency with Bromley brands niche down to Digital Dispatch. And so that’s the agency that serves the transportation logistics space. And so I’d like to, I’d like to create my services modeled around the one-person marketer because that’s what I was for so many years. And so that’s sort of that what drives me what my ethos is, is helping that one poster person marketing even that was kind of a long, convoluted way to get there.

Adam Vazquez 10:46
No, I love it. Because I think it’s another example. And this has been a recurring theme on this show of the overnight decade-long success, right? I mean, so many people see maybe the tip of the Iceberg now and wonder, how can I get there? How can I and your road is similar to mine, and similar to so many, where there was a lot of twists and turns in order to get to the thing where you actually wanted to get to go and start your own business and get to do that. I love that analogy of the of logistics of the CIA. I think the other similarity is, you always hear about both of them, when like global catastrophes happen, like when COVID happened, it was all about supply chain. Now with the Russia situation, it’s all about supply chain and formula. And like, anytime there’s like huge global events, supply chain is right there waiting to be mentioned. So you went through that entire journey to eventually launch your business. And then did you launch your show at the same time with that are talking about that experience of beginning to create content for yourself, and launching a show as a single creator, etc.

Blythe Brumleve 11:57
Sure. So when I got started in radio, so I was still a blogger, I’ve been a blogger this entire time. And so but when I got started in radio, I was on the first all-female show in the country, hosted by all women. And that was my first taste of like, creating radio content. And I had never really known that that was going to be a career path for me. And so I started getting different opportunities, hey, do you want to be the mid-day, co-host? Do you want to start working on game days. And so it was one of those things where I started creating all of this different really like Jaguars-focused content, but I had so many other different interests. And so I already had a podcast that I was working on the side, I was doing some live streaming, mostly because I wanted more airtime. And I wasn’t getting it in the capacity that I wanted, meaning I was being kind of put into the role of like the news girl or moderator. If you follow me on Twitter, I’m not shy to give my opinion. I think anybody on Twitter is not really shy to give their opinion on different things. So for me, that was really where I wanted to be, and I wasn’t getting that airtime. So I said, I’m going to get it myself that. And so I started live streaming and turning that live stream into a podcast. And I did that it starting around 2014. And I still have that podcast active. But I knew that with Digital Dispatch, I needed to do the same thing because content is king. It always has been. And so I know that I needed to start up a logistics and supply chain-focused podcast, but I did not think that that audience, the sports the audience was going to care, especially for like Jaguar fans. They don’t care about logistics and supply chain, just talk about the team. So that’s when I made the decision to not shut down but archive the old podcast and start up with the new Digital Dispatch podcast. And so what I did is I already kind of transitioned into starting making business, B2B-style content. And I just didn’t feel like it was the right place on the sports podcast that I’d built up for years. So I took my 10 favorite episodes, some sports, inspirational stories, things like that. And then all of the marketing conversation that I done, I took those and then I use that as sort of my launch content for the Digital Dispatch podcast. And then I did that for about two months before Freightwaves I’ve been close with the company Freightwaves for a few years I’ve gone to their trade shows, I’ve gone to their conference— Not trade shows. Conferences and events. They will probably kill me if I said trade shows. I had gone to their conferences and events. I went to their very first one. So I’d known a lot of the people that are still there like Craig Fuller, I know you’ve had him as a previous guest on the show. And so I they pretty much asked me after two months of doing the Digital Dispatch podcast, hey, do you want to start guest co-hosting on a show called put that coffee down which is kind of like a marketing and sales show. I did that for a couple months. And then they said hey, do you want your own show? And that’s how Cyberly was born, which is another show to kind of another verb to throw into the mix. So with Cyberly, now I plan that show, it’s a live show every Thursday at 2 pm. And what I do is I separate the show out into four different segments. And then I take those segments, and I upload them as an individual episode to the Digital Dispatch podcast. So I kind of treat Cyberly as like a distribution place, but also a place where I’m I can get creative with content, and talk to marketing and sales leaders, business leaders in this space. But it also leaves me a little bit of flexibility to still kind of be my own authority in a way where I can have my different monologue topics that I bring to light that I think you should be aware of such as like AI and marketing, communication methods, if you’re going to a conference, networking methods, things like that. And then I always end the show with a fun topic. So there’s a story that we did today on how the Brits stole black tea from China. And that’s how tea sort of dominated their culture and their country is because of economic espionage that they committed against the Chinese back in like the 17th century. And they did all of these crazy things like taking over their ports, and declaring war. It was just a super fascinating, deep dive into how ports and maritime and supply chain really affect have these long-lasting effects when we’re talking about something that happened in the 17th century. And then now look at how tea is such a dominant cultural aspect to the British people. And then also an unreal amount of people that drink tea here in the US. And 90% of that market is black tea, and all stems from China. So I’m able to sort of split up the show into several different topics where I can talk marketing, I can talk to these leaders and get their expertise, but I can always bring it back to why this industry is so important. And so then I take all of those episodes, I upload them directly to Digital Dispatch, like create a content library, on my website, I tried to just make sure that the content, I tried to always keep who I was, I’m still sort of a small marketing team. But I always try to keep who I was 10 years ago and the resources that I needed, try to keep that in mind when I’m creating my content. Like, this is why this industry is rad. And here are the ways that you can maneuver it strategically and from a marketing perspective.

Adam Vazquez 17:29
Yeah, man. One thing that immediately appeals to me with just what you just described, is all the variety. I like to be able to talk about 12 different things, relate them somehow to the Eagles, and then, like some of the history and all that is so exciting and fascinating. What would you say just sort of zooming out, are some of the lessons or Takeaways you’ve learned as you’ve carved this career because it’s, this is this didn’t exist even just 15 years ago of someone who would create their own path and the way that you have and many others are as well. Now, what are some of the takeaways that you take, you’d share for someone who is looking to create a path as a media personality or as a content creator in whatever niche? Is there anything that you have top of mind?

Blythe Brumleve 18:21
I would say the biggest thing that I see when folks into the content creation space is that you want to set yourself up as the expert, but you also want to have a lot of humility, and you want to be open to learning, you want to be open to be proven wrong. And I think that that is the thing that most people have a hard time with, regardless of whether they’re on camera or in front of a microphone or not. But remaining curious, because I think that there’s so much power in curiosity and being humble and what knowing that you don’t know everything. That’s what’s so fascinating about this industry. Even manufacturing or other “boring” industries being able to have that level of curiosity and be able to explore those questions that don’t commonly get asked. We all get asked about our background, but how do you dive in a little bit deeper to find out that deep subject matter expertise, and I think you have to have that level of curiosity and also that humbleness that you don’t know everything. The more I learned about supply chain, the more I realized how much I still have left to learn. And I think if you enter content with thinking that you know everything and you have all of the answers, I think that you’re going to find out pretty quickly that that’s a little off-putting, it’s okay to be an expert and explain at a profound level of what you’re an expert in, but you’re not an expert in everything and so I think for a lot of people looking to enter the content game is being okay with asking how that question or that entry-level. Explain it to me like I’m in fifth-grade style question. Jen, I was just talking to a woman who is the CEO of a data company, a maritime data company in Singapore. And she explained she broke down, like how she creates data for different trade lanes. But then she was able to, because I don’t know how a trade lane gets established, I don’t know how its shipping lane gets established birds, those giant cargo ships that float through the ocean and bring us all of our goods. I don’t know how those things are established. But she knew. And she was able to break that down in a way that the audience is able to understand it on a deeper level of the importance of that industry. And so are the important aspects of not only the industry, but the solution that she provides to it, too. So I think for a lot of creators, having that humbleness and bracing their curiosity will always serve them. It’s always served me. Hopefully, other people would find that advice helpful.

Adam Vazquez 20:53
Yeah, so it’s okay, speaking of content, then and as someone who’s looking to stay curious and learn, will tell, tell me what are some of the things you found that are helping you grow your content now, other than thinking and things like we’ve been experimenting a lot with, with shorts, YouTube shorts, that seems to be a huge engine for growth for us. Is there anything like that that you’ve had for your show, or for Cyberly or your business that comes to top of mind when it comes to actively new growth?

Blythe Brumleve 21:23
I would say, the connection of marketing to sales and revenue-generating because as a marketer, I have always just been, naively, I have told myself, hey, if I just create the content, then people are naturally going to find me, I’m going to naively 10 years ago, I would say to myself, oh, people are just going to find out about my blog, and then I’ll be able to sell it for millions of dollars. And I’ll be rich, and I don’t have anything to worry about. Obviously, that is not going to happen. And even at the higher level of like a b2b type space where the sales cycles are so much longer learning how to tie revenue into the content that I create, and being more strategic of the why behind, I’m creating that content has helped me tremendously. Now, when you take that approach, I think I also have to give credit to, I’m sure most people who will listen to this podcast know of him. But Chris Walker, from the state of demand gen podcast, refined labs, fame, his content, I discovered it in early like pandemic area, I think it was like a summer of 2020 when I discovered his content, and at first, like you hear what he has to say, and you kind of get mad, and you kind of like, no, that’s not how it works. Like you, you make the content, you send the leads to the landing page, they download the ebook, and then sales are supposed to take over from there. You when you hear the justification behind it, you get mad at first, and then you start looking into your own data. And then you start realizing, he’s right. I need to be focused on generating revenue and tying my marketing back to it not being obsessive about the numbers and attribution reports that marketing tech software provides to you. But really going at it at a deeper level where you’re having conversations with your prospects. And you’re digging deeper, you’re using those content creation skills into those conversations, where you’re having with your customers and having those conversations with my customers. And prioritizing that has really driven the rest of my marketing plan, I now sort of leave it a little bit more open and a little bit more fluid. When I’m no longer planning out a 12-month content calendar, I’m allowing it to evolve after I have these conversations with prospects and with my current client base. And so having that level of being agile has really changed the trajectory of my business of my career, and being able to sort of vocalize what I hear going on in my customer sphere. And being able to relay that through data and communicate that data to other people has really been a game changer for me. And then also learning. I think it’s it’s easier for people to talk long-winded as I’m probably doing a bunch in this episode. But being able to look at those long-form conversations and shorten it. And when you think it’s short enough, shorten it again, and then shorten it again. And I think that that’s where the power of short-form video really comes into play. Because we’re really going after those shortened attention spans, I think it’s anywhere from three to five seconds now that we have in order to gather someone’s attention span, whether it’s TikTok, or YouTube shorts, any of these other platforms that are incorporating short-form video, and really challenging yourself to not be long winded to hammer home one point, break it down, make it interesting, and really adjust the format of not necessarily what you’re saying, but the order in which you say it in order to help the audience ultimately understand what you’re trying to explain because if they understand what you’re trying to explain, and you’re able to meet them where they’re at over a long period of time, that If my company is positioned then to win, or I’m positioned to win, before that user ever goes to Google before they ever go to a colleague to try to find a solution for the problem that my company solves. And so that’s sort of the value and what I preach start with the long-form video, but figuring out how to take that long-form video and turn it into several different pieces of content, especially when it comes to short, short-term video or short-form video. TikTok is a big player for me, I actually repurpose a lot of my TikTok over to LinkedIn, a YouTube shorts is another one that I’ve experimented with, and I want to experiment more, I would say, I’m not really prioritizing reels, or Snapchat or any of these other platforms, I’m only one person, I have time for one or two social media platforms. And that’s what I prioritize are those short-form video platforms. But then also tying it back to this is one thing you’re going to learn if you watch this hour-long video, here’s one thing you’re going to learn if you listen to a 20-minute podcast, and you can probably find several things within your content that you can then repurpose in TikTok style format, meaning you’re not just taking something and cutting it up, which is what I used to do, but then you’re just rephrasing it on that platform and uploading it dedicated to that platform. So then that way it has the you’re speaking to that audience in their own language instead of trying to take maybe like a reel and speaking to an Instagram audience versus speaking to your TikTok audience, if that makes sense.

Adam Vazquez 26:34
Yeah, we just had on last week, Andrew Warner, who’s the founder of Mixergy, he has the book, Stop Asking Questions for podcast hosts, so pretty intimidating interview for me to be honest because he wrote the book on the interviewing, but he had this great analogy about to your point about connecting with your customers using the same skills you learned in content creation to ask them good questions. He had this great analogy about first of all, when you’re trying to read his book, his editor told him, I think you’re disconnected from the actual problem that these people have. Don’t write anymore. Just go talk to people. And the way that he did that was he kept posting these Scotch dinners. And having to explain or ask a specific question in a way that someone who’s there to drink scotch is going to answer in like 30 seconds, I think, was a really helpful exercise for him, he described that, and it got me thinking, like, so often we bifurcate our time and the things that we do. And so this is content creation time, this is sales time, this is social time, and being able to take grains of each and, and kind of like cross-pollinate a little bit. And being able to be efficient and concise enough to do that, I think speaks to what you were just talking about. And it’s very difficult skill to have, in my experience.

Blythe Brumleve 27:56
You have to constantly be open to refining your process. And I think even defining your process, at first is really challenging for people, what does that process look like? Or who are you going to interview? If you’re going to start up a podcast, what are all the steps that are involved in that process? Who are you going to talk to? Is it just going to be you? Is it going to be several other people, industry leaders, are you going to do it every day, are you going to do it once a week, there are so many different variables that go into this. But being open to changing that process and auditing it over time to make it better and make it more suitable for your audience is really just such a homerun. And as long as you keep that ethos behind your the methodology of what you’re trying to do and what you’re trying to accomplish, then it really is like you can replicate a lot of the same skill sets in different industries all over I just talked to a guy who was starting up a podcast for Medicare benefits. And that’s all he’s going to talk about. And I think it’s fascinating because there’s probably a lot of people who have those questions there’s probably a lot of people that work in the healthcare industry that don’t know all of the nuances of that aspect of of the healthcare industry. And I think that there’s a lot of room to grow with content creation and we’re really only scratching the surface I think there’s something like the overwhelming majority of podcasts that are on Apple are dormant, or Apple and Spotify that they’re dormant and that they don’t regularly create new shows. And so if you’re thinking that the market is too crowded that everybody has a podcast most people start and quit after two months and as long as you just keep going and you’re committed to being better and staying curious and refining your processes then every I’m kind of everybody could do this and I know that there are different talent levels for it but you don’t get better at anything until you try and you get the reps.

Adam Vazquez 29:48
Yeah, something like over 65% of shows don’t make it past episode seven or haven’t made it past episode zone. I guess they can come back having that endurance is definitely key. So all of this content, all the things that you create, they point back to Digital Dispatch, which is your way of actually, is that right? Is that your company Digital Dispatch. Okay, so tell us a little bit about that.

Blythe Brumleve 30:11
Sure. So Digital Dispatch really started out as a marketing agency dedicated to logistics and supply chain. That’s really where it’s at now. But I would say less than the marketing services side of things because I learned pretty quickly that you can have conversations like what we’re having right now, with your clients. But ultimately, if the executives don’t want to do the work, then you’re not going to see any long-term success using marketing, if they don’t want to put in the work.

Adam Vazquez 30:40
Preaching to the choir on this.

Blythe Brumleve 30:42
If they’re not going to want to be on camera, if they don’t want to be interviewed, and they only want the “Happy Halloween” or “Merry Christmas” social media posts, you’re gonna get blamed and you’re gonna be the first one to get cut, when they got to make budget cuts.

Adam Vazquez 30:58
I’m gonna have to clip this and send this to like four people that just popped into my head. This is gonna be bad. Yeah.

Blythe Brumleve 31:05
It’s nauseating to think that you can hire an agency to help you stand out from the rest if you’re not willing to be the only differentiator in that process. We probably have a lot of aggravation in that area. So I learned pretty quickly that if the executives aren’t willing to do the work, then it’s kind of pointless for me to have you as a client. And so I have no problem telling a client, “You’re not a good fit for me if you’re not willing to put in the work.” But for the clients that do want to put in the work. So what we’ve kind of reorganized the company structure into being is more marketing operations focus. A lot of these companies have several different marketing tools, several different sales tools, nobody’s talking to each other, none of it talks to their website. And so that’s really where our bread and butter is. I’ve been building websites since 2007. And so for me, it was really like, how do we help these companies establish that really strong foundation? How do we bring in all the tools that they’re using and perform those audits of what are you using and why there are over 8,000 marketing tools on the market software marketing tools, and a lot of these companies are wasting a lot of money in areas where they could take that budget, and they could do something better with their marketing dollars. So bringing those all into one full circle, analyzing what’s working, what’s tied to business objectives, and then helping them establish that really strong foundation. And then I use all of the content that I create for Cyberly that I package up into different specific episode niche episodes and Digital Dispatch. So I really use the content to help educate my clients and help educate the audience into how, okay, you have the foundation set with your website set with all of your different tools that are integrated. Now it’s up to you to go out there and go execute. And so that’s where we help them with the content. That’s sort of our differentiator, we’re at the crux of it, we’re really a hosting and maintenance provider for a lot of these companies. But then on the additional benefit side of things, it’s our content that helps set the company apart from our competitors because we’re always going to be in the trenches, we’re always going to be wanting to get better with our content. So I have no problem sharing my processes and how I do it. And I share it with the audience, and I share it with our customer base first. And so it’s up to them to take it to the next level. And some of them do, and some of them don’t, but at least your website, and your marketing ops are set up in a way that you will see success, or you will see what you need to improve after you get started.

Adam Vazquez 33:32
That seems like a much less aggravating way to go about things. You’re making me rethink a lot.

Blythe Brumleve 33:39
I learned during COVID people need hosting and maintenance. They don’t need marketing. And so working through a recession, working through COVID, hosting and maintenance is something that people are more than willing to just get off of their plate, so they don’t have to deal with it. And then bringing it full circle with marketing operations, it just makes a ton of sense. Because you’re in the industry every day, as am I, probably with a lot of people that are listening to this. And if you can provide that sort of full circle education, I think that if you lead with education, you’re always going to have people that trust you whether they do business or not with you. The business is the side effect and that’s eventually what creating when I let go of gating my content and having that control over the lead process and what I thought was a good process to have that I learned in 2010 when I let go of that process, it was just so incredibly freeing, because then it’s like an open book, I’ll tell you exactly what my process looks like. I’ll tell you exactly what I think your process should look like. It’s up to you to actually go and execute it.

Adam Vazquez 34:47
Awesome. Well Blythe, thank you so much for spending some time with us for sharing your strategy and all the things that your story with us. If folks want to check in on all the work that you’re doing and follow along. As you continue on where Where’s the best place for them to connect with you?

Blythe Brumleve 35:02
Sure. So I created a link tree, but like a personal one. So everythingislogistics.com is where you can find sort of like a mini website and micro-website. You can find me on the Cyberly show, Digital Dispatch, our product services, all that, and plus all of my social media. So if you want to just one stop place where you can access all of that everythingislogistics.com.

Adam Vazquez 35:22
That’s a great URL.

Blythe Brumleve 35:24
Thank you.

Adam Vazquez 35:25
We appreciate you coming on. We will see you and Doug on I think October 2 in Philly. But aside from that weekend, go Jags.

Blythe Brumleve 35:35
Yes. Go Eagles from my side of thing.

Adam Vazquez 35:39
That’s right. That’s right. Thanks for coming on, Blythe. We appreciate it.

Blythe Brumleve 35:41
Thank you for having me.

Carlton Riffel 35:43
And that’s a wrap. Thank you for listening to this episode of Content Is for Closers. We hope you find this show really helpful as you grow your business with content. Maybe you know of other people who would find this show helpful as well. How about you send them our way? If you didn’t like this show and you want to tell us that, then you can head over to contentisforclosers.com where you can send us a message, give us some feedback, ask questions, or find detailed notes for every episode. Until next time, keep creating and keep closing.