3 benefits of publishing daily

Posting every day is definitely more difficult than one might initially expect, but we have acquired calluses from those early days and are here to share some benefits.

Creating daily…

#1 — Forces you to find systems of efficiency

Really stress test your system, even if you’re not publishing every day. Find a way to stress test the system so you can replicate that process over time.

We do these Content Snacks every day. They are our pillar content that gets turned into a bunch of different assets that are sent out across our different platforms throughout the course of the week.

Creating content at that volume forces you to find efficiencies and a process that works with you and your team. For us that took probably two or three weeks to say…

  1. “Adam, when do you need your recordings done…
  2. …so Johnny and Carlton can begin editing…
  3. …so we can get that turned around quickly enough for Tristen to create some assets for it…
  4. …and Adam can go back in there and create even more assets on top?”

Find a process that works for you, make sure everyone has the tools they need, and make sure all of our tools talk. All of that takes some time, but we have done it now and we have a really strong system that will serve us moving forward.

#2 — Shows you what content resonates and where

Creating daily allows you to see what’s resonating. You’re able to see which pieces of content are…

  • Giving you little spikes in attention
  • Being almost completely ignored
  • Better for engagement versus just pure views
  • Causing people to retweet, share, comment, or like
  • Initiates a bunch of emails but stays pretty quiet on the platforms

If you don’t create at volume, you won’t be able to notice those things on the day-to-day, observations that will key you in to what’s important to your audience and what you should therefore be making content about.

#3 — Develops a habit you come to rely on and expect

Creating daily has given us some calluses, specifically in terms of making creation a habit that we now rely on and expect on a daily basis.

In the beginning, it feels like there is a lot of weight to create every single day. Scripting, recording, and editing episode after episode after episode seems like an overwhelming mountain, and learning how to climb is a difficult process to go through.

In time, the weight of creation goes from something you feel to something you only notice if it’s gone.

There eventually comes a point where, if a day is passed without creating, it feels like something is missing. That is a really important place to come to, especially if you’re still in the beginning stages but planning to keep going for a long time.


Those are some early lessons from what we’ve learned so far. We will indefinitely run into some more challenges as time goes on, but for now, we are thankful for all of you that have tagged along so far.
If you have any feedback, anything that you want to share, or anything you want us to note, we’d love to hear from you at adam@trustheard.com.