Episode 78

Trey Griggs

Finding What You Do Well and Going All In

Play Video

In this episode, Adam is joined by Trey Griggs, Founder and Chief Encouragement Officer (CEO) at BETA Consulting Group. During the conversation, Adam and Trey discuss finding what you do well and focusing on that, getting honest feedback from your friend network, Trey’s journey into supply chain storytelling, where content creation is going for businesses in the future, and more.

Highlights from the conversation:

  • Trey’s ability to connect with people (0:55)
  • What attracted Trey to supply chain? (3:59)
  • The BETA journey (7:37)
  • Finding what you do really well, and focusing on it (13:08)
  • Getting honest input from your friend network for what you want to do (16:41)
  • Where is content creation for businesses going in the near future? (25:19)
  • Connecting with Trey (32:42)


Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com


Transcription generated by Otter.ai

Adam Vazquez 00:23
I’ve got Trey Griggs here on the show and Trey. From the first time we met just a couple of weeks ago, we started talking about basketball, we started talking about our families and our faith, we started to talk about the business services that we offer an industry we’ve chosen to work in. And I’m not convinced that folks who haven’t seen you, and Derek and I in the same room, like I don’t know, there’s something weird going on, maybe some like time flux stuff happening, where there’s, there’s multiples of us running around, but felt like we had to do this once I got to finally meet you.

Trey Griggs 00:59
I know, it’s great. I mean, we do need to work on your hair a little bit and get more . Yeah, but I’ll find that I think you’re right, there’s a lot of similarities and commonalities between the three of us.

Adam Vazquez 01:08
The curls don’t really do the whole, like the whole peak today. So

Trey Griggs 01:12
As you can see, I have zero no curls. Yeah. So

Adam Vazquez 01:15
I guess there’s a difference. But yeah, excited, excited to have you on, excited to, you know, really dive a little deeper into who you are, and what brought you into the industry. And the first thing that hit me when you we started talking was obviously you have a skill set when it comes to marketing, and with helping brands grow, helping them clarify their messaging, but the real thing that I think you have, that’s unique to you, is your ability to connect individually with people. And you know, I told you this when we met, but I had a dozen conversations with folks around the industry. And every time your name came up, it was like, Oh, we love that guy. Oh, that guy is, you know, so great. You have to talk to that guy. Where did that come from? How did you kind of build this web of relationships? And I don’t mean to say that in there. Like, I don’t think you did it in a sales way. Anyway, that’s negative. I just mean, like, what makes it that you’re able to do that so effectively?

Trey Griggs 02:10
Yeah, that’s a great question. I don’t know that I’ve even really thought it through that much. But I love people. And I love helping people. You know, when I decided what I wanted to do for a career, when I was younger, I wanted to be a teacher and a coach, because of the teachers and coaches that had helped me growing up. I’ve always been pretty social, I’ve never really had a problem getting up on stage and communicating with people. I think stories are fascinating. I love telling stories. I love hearing stories. So there’s something about the human element of storytelling and of the experience that we all have. It’s really captivating for me. And I like hearing about that. And I think from a sales perspective, when it really, I guess materialized and was cemented in terms of my mind. And my philosophy was back, when I transitioned from teaching into sales, I did door to door sales for 15 months, selling office supplies, which was incredibly hard, you’re 32 years old. And it was a shock to the system, for sure. But one thing I found was that human connection was really powerful in sales. And when people really feel like you care about them, and that you want to help solve their problem. That’s the first time that I read, and I know how to win friends and influence people. I’ve always been a bit of a peacemaker in nature. I’ve always been somebody I think that wanted to be liked, and I’m sure that was a part of it, as well as is wanting people to feel good about who I am, and those types of things. So like all that kind of came together. And I realized, you know, when you’re somebody who can connect people, connect with people and connect to people, there’s, there’s some powerful things can happen in business. And I’ve just tried to take that to the nth degree as much as I can now. So I love connecting people when there’s no benefit to me. So if I know somebody is looking for a certain type of job, and a company’s hiring for that position, I want to connect those people. I enjoy doing that now with vendors, you know, so I’m trying to find the best technology that’s out there that’s really moving the needle, and the companies that need that technology and just making introductions, and I enjoy that and I like being liked. Maybe that’s part of it, too, you know. So I think there’s part of that as well. So I think it’s a part of my DNA in many ways. And I love telling stories, hearing stories and love people. And I think that just kind of comes out. So

Adam Vazquez 04:19
cool. So let’s get into your story a little bit. So you went the teaching route, you started your career that way. Really did that for several years. Like you said, you’re already in your 30s when he sort of made that transition. How was the supply chain, what was the hook into that and what was attractive about the industry for you?

Trey Griggs 04:37
Absolutely zero intent as being a supply chain. In fact, I didn’t even know you know, I was like the average, you know, American or human being on the planet not having any idea how things arrived at the shelves of my work, right? So just oblivious to everything. But I was after doing door to door sales for 15 months, which looks really good on your resume and I’d say that anybody We’re looking to get into sales. If you do door to door for a year, that looks real good on a resume, you’ll get just about any sales job you want. After that, as some of the best experiences I’ve had, I went to recruit, I was living in Portland, Oregon at the time. And I went to the recruiter and said, Hey, I’d like to find a professional sales job. I have this experience. And the company that they had. One of the connections with who had an opening was da Te, which is the load board largely important industry, based in Beaverton, Oregon, right there in Portland. And so I interviewed Janice Copt, Compton, who’s still there, inside sales director there. I’m not sure if that’s her title, but that’s what she was at the time. And I interviewed with her and had no idea about the industry or about technology, in the industry or anything like that. I mean, that was just so green, and ignorant to all of that. But had a good, you know, run with the door to door and so to give me a shot. And so I got in there, and I started learning it. I feel like it took me about three or four months to even know what the word integration meant. And some of these other elements that are pretty foundational and basic to what a freight broker actually does, how this works, how they make money, it took me a long time to figure that stuff out. But once I did, I realized just how great of an industry this is, there’s great people in the industry, it really is an essential industry. I told somebody this morning that as long as people have to wipe their butt, they’re gonna have to go to the grocery store and get something and it’s got to get there on a truck. So this is not going anywhere. And so I think that part of it is the stability of the industry itself. But more importantly, the amazing people that I’ve met in this industry, there’s just really not any reason to go outside of it. I mean, I really love being in this industry. I love the events, the organizations, the associations, and TMSA. And, you know, Women in Trucking and so many others, I just love being a part of it.

Adam Vazquez 06:39
Yeah, two things resonate with that bit of your story. I think one is my first job and our Director of Operations, Jonny, who I think you’ve interacted with a little bit, but we both worked together at a company doing cold calls for our very first jobs out of school. It wasn’t strictly door to door, it was you, it was like a smile and dial. Plus than going in person, especially if people didn’t answer like going in person and showing up at the door. And while it was terrible. I mean, I can’t emphasize that enough. I do think that there’s something that you earn in those days, you know, and in that experience, and we joke about it all the time, you know that it changes the way you think about it, she’s the way you communicate, you become a very concise communicator, because you have such little time to get a message across. And so I do think there’s a benefit to it. But I totally agree with you as well, when it comes to the industry and the unique people that are in this industry. I mean, I’ve said this many times full transparency, we don’t have a, we chose to be a part of this, like we saw what was going on in the industry, we were in Chattanooga, and we thought we got a little bit of experience talking to people are like, Oh, we like that. We like that so much more than not to demean other industries, but some of the other experiences that we had. And so when you did that you were working at that, you deity you, you know, had gotten going into it, then what was the transition from there to where you are now leading and, you know, organizations and helping clarify their messaging?

Trey Griggs 08:15
Yeah, it’s been a long path for sure. And I don’t know that I really had a plan. Sure. But looking back, it makes perfect sense on how I ended up here, you know, so if I go all the way back to college, I ended up becoming a communication major in college, I wrote for the newspaper, I was a sports editor at a column I broadcast at football, basketball games on the radio, too. I always enjoyed evaluating and listening to speeches. And communication was something that was just really important to me. And as I said earlier, I’ve never had a problem getting up on stage and speaking to a crowd. And there are those fears a lot of people tend to have and those show those experiences. And so it makes sense. I ended up here. But how I got here was pretty interesting. I think it started with dissatisfaction. So when I was a DHT it was a great experience. And I would even go back to the door to door experience. And I would echo what you say, I tell people all the time door to door experiences like bootcamp, you’re really glad that you went through it, but you hope you never have to do it again. Right? It’s one of those kinds of things. Yeah. And I remember being at bat instead of learning the corporate, you know, life and some of those kinds of things and just becoming kind of dissatisfied. And I couldn’t even I couldn’t put my finger on what it was. But I left you at I went to a startup, kind of similar story came became dissatisfied after three years of that went to trucker tools, was dissatisfied with the hub Tech was dissatisfied, went to lean and was dissatisfied. And it wasn’t the companies. It was me. It was me, there was something about me that wanted to be entrepreneurial. And so, you know, I kind of wanted to steer the ship. And when it’s not your ship to steer, it can get really frustrating. And it’s no one’s fault. It’s just unfortunately the way that it is. And so there was this entrepreneurial bug inside of me that wanted to take a shot at reducing things, but there’s also this lack of courage and confidence to actually do it. And so I was wrestling internally with that, knowing all the while that I’m a coach, I’m a consultant, I enjoy helping people and those types of things. And so all that to say that the market forces kind of, you know, came to be in January 2022, that it was a good time for me to start my own company and do my own thing. My family was supportive at that point, who I’d been kind of hiding behind, because I’ve been a sole breadwinner for 14 years. And so I was like, Well, I can’t start my own thing I’ve got to provide for my family. And my family was like, No, you need to go do your own thing, because you’re clearly not satisfied with what you’re doing. And so I started January 2022, I really didn’t know what I was going to do. I thought maybe sales consulting since I was in sales for a long time. But I also very much saw the world from a marketing lens, and the power of words and speech and communication, probably because of my background. Sure. And so it took me a couple of pivots. I think in the first 12 months, I pivoted twice to what I wanted to do, and I thought maybe I’d build a marketing agency. That was a bad idea. That’s not for me, what I’ve discovered is that my strength is in crafting words and messaging, and helping companies to create that foundational messaging that you then use in marketing. Sure you use on your website you use in a blog post or in social media, or in whatever, you know, marketing that you’re doing, that your sales team uses to tell the story correctly, in an engaging way with prospects. That’s where my skill set really lies. And I also love doing client video testimonials, I think it’s the most powerful marketing deliverable that there is. And I love doing video work. And so I enjoy interviewing my clients’ customers, and having them talk about how great you know my client is, and then creating a testimonial video for my client. That’s what I’ve focused on . The market has resonated with, yes, that’s what you do best. And we want that. So it’s been really affirming and good for me. And then I’ve been able to leverage my relationships to make those connections with marketing organizations, media organizations, and technology that my clients could benefit from. And so building that network has been really valuable. But that’s kind of how we got here. And it wasn’t intentional. I tell people this all the time, the entrepreneurial journey, nobody knows what they’re doing. We’re all trying to figure it out. And a lot of times you discover that nugget of gold, because you’re walking the path. But if you don’t walk the path to begin with, you’re never going to find that. And so I didn’t plan to be where I am today, but I love where I am today. I love what we’re doing.

Adam Vazquez 12:29
Yeah, my partner, Derek, he always says, the biggest thing about entrepreneurship is just don’t die. Like as long as you don’t die, you know, then you keep going every day. Yeah, you have a chance to discover the thing that’s gonna help you become successful, which I think is a testament to what you just described, right, like starting off starting a bunch of different ways. But having that consistency, and, you know, it’s interesting, you said the family thing, I did the same thing. As an art. I think that’s an easy obstacle for people. I don’t want to hide behind it because it’s real, like it’s a real thing that you have to deal with. But

Trey Griggs 13:05
to show an excuse after a while, right? It does. Yeah,

Adam Vazquez 13:10
it can be well, yeah, it’s I was using it that way for sure. Yeah. And I think it’s probably common, but you know, in your case, them identifying that in you and saying like, No, you do need to try this. I think that’s an effort affirming, I’m sure for you in wanting to pursue it. The thing I appreciate about you is, I think there’s a tendency, we’ve gone back and forth with us many times in our own journey, you know, there can be a tendency to be all things, especially when you’re starting off, because you just need revenue, you just need clients. And it’s difficult to say no. And so for a long time, that was our story, you know, we were website builders and customer journey mappers and digital experience, whatever, and all these different things: podcasting production, you know, brand, and, and also across industry. And what I love about you is you said, this is what I do is what I do really well and do it for these people. And that’s it. And it seems like what has happened is that the thing that clicked that started to give you momentum, or was it something else that you began to see like, Okay, I’m starting, I’m going to survive?

Trey Griggs 14:21
No, I mean, that was definitely it. And I think it takes a while to get there. It’s not something that you typically get right the first time, you know, and it takes time that you have to try a few things and then get some feedback from clients like that. Really, that was terrible. It was no good. Are we working? We know we suck at that. I don’t like that. Yeah. So for me at the beginning, yeah, I was like, you know, if somebody said, Hey, can you do this for us? Yeah, I’ll do that for you. I’ll figure that out. Yeah. Which it’s almost a necessity. It’s also part of the journey, I think, to learning what you do well, but also, if you don’t figure out that niche, then you could get stuck in that for a long time and not really make a lot of inroads and so part of it was me becoming more self aware of about who I am as a person who I am as a leader, as a business owner, the work that I really want to do and enjoy doing, but also what the marketplace really needed from me and was willing to pay. And that’s the coup de gras. But if you can find out what the market wants, what they’re willing to pay for, and what you do well, and enjoy. That’s where you, that’s where you need to live. Yeah. And that’s what I’ve learned in all of this is to find that, and part of it, too, was having really great friends. This is a side benefit of having a great network of people who I do consider good friends of mine I spend time with, they know me, I know them. Because I had a couple of friends reach out to me or we were talking and they said, You know, I don’t know that I like this version of you. And they weren’t talking about me personally, they were talking about me from a business standpoint. So interesting. I don’t know if I should buy that. And hearing them say I don’t know that I buy that was actually affirming for me, because I wasn’t buying it. I was trying to be something I was trying to do something when they said, I don’t know, if I buy that I do buy this, like this is who I think you are. And it was really affirming. It was really affirming to hear that and to accept that and acknowledge that myself. So the journey was part of me trying things and figuring out what I like and don’t like or what the market thinks I do well and whatnot. And part of it was hearing from people I trust that said, Yeah, to buy that, you know, I don’t know if I should buy that. And I had to say, yeah, don’t buy it either. And it’s okay. It’s okay. Let’s figure out what we do. Buy. Let’s figure out what we do best. And that’s been the journey. It’s been great. And it’s been liberating, because now it’s easy to say no to stuff. If somebody wants me to build a website, no chance, I’m going to touch that. I know that people do it, right. I’ll help you meet those people. Or somebody says, Hey, will you write, you know, blogs for us? Now, I’m not going to do that. I like writing. But one thing I learned is that writing blogs for me is easy writing blogs for you. That’s a different skill set. Ghostwriting is not easy at all. And that’s not one of my skill sets. And so it’s really easy when you know what you do. And you’ve got it dialed in to be able to say no. And that’s also very liberating. So I’m really happy with where we are. I want

Adam Vazquez 17:03
to just press on one, one thing you said there, because you know, most of the people who listen to this are in marketing or in content creation of some kind, I think what you said about the friends pushing back and saying, you know, we don’t believe that and you saying, Yeah, I don’t believe that about myself. We’ve all felt that at certain times, right? Like, we’ve all felt that, like, you’re trying to put yourself out there, but you’re just not quite right there. What if you remember? Or if you don’t, that’s fine, too. But what was the thing that finally connected to where you said, Okay, no, this is the thing that I’m supposed to do. And did your friends also acknowledge that? Or was it past that point? I’m just curious how you actually settled that thing?

Trey Griggs 17:43
Yes, a great question. I’ve always enjoyed writing and creating, I’ve got books in my head that eventually will come out someday. You know, I had a radio show in college where I could talk to myself and the people there like, like words and writing and creating has never been a problem. And I didn’t exactly know how that fit within marketing. I didn’t understand how it fit within marketing. So that I had to learn black, I had a friend who said the same for him. You said, I don’t buy this version of you, but I actually buy this version of you. And if you buy this version of you, I think you should do this. And what he recommended was that I go and become a certified storebrand, through Donald Miller. And I’d read storebrand I knew the concept. I like the concept a lot. But he goes, Listen, if you go and do that, and learn to get some structure in some organization, I think you can really help a lot of companies out here, especially tech companies who are great at building products, but they’re not really great at telling their story messaging, you know, and I said, and that that resonates. And so I reached out to storebrand, I talked to some of their people, and just started to understand what it would look like to be certified, what it would look like, what kind of resources I would have, and how that would help me with what I want to do. And it just really made sense. And so that I went through the certification program, you know, paid my investment and got all these great materials that now helped me really organize the creative element of the writing side of the fence, the foundational messaging side of me with structure that is a deliverable that I can give to a client. So now I have these tools that I can then fill in with the messaging and handover. And it’s very useful, not only for the clients, but for the marketing companies that they end up working with, who are also this is I didn’t know this, either. Almost every marketing company that I recommend to my clients is based on budget, or based on what they do and what I do best. Almost every one of my stores is a story brand shop, you believe in the same framework. Yeah, so not only did it resonate with me, but now it’s put me in a position where I can build the foundational messaging through the story brand framework and hand it to a marketing agency. And they can run with a common line. So really all Qlik It was amazing. It was amazing.

Adam Vazquez 19:48
As if it’s such a cool system that they’ve built over there. And like you said, like giving that comment. It’s like software developers all coding the same. You might be doing a different part of the website or different part of the app. Yeah, but having that same language allows you to be able to swap parts and do different things and make things happen. So it’s pretty cool. The other thing I really, you know, talking about is extending and leaning into your strengths, and the thing that I appreciate about you is, you’ve really, once you found the thing you’ve gone all in. So for instance, I’ll give an example when we talked previously, you’re like, oh, I want to eventually be the Jimmy Fallon of the industry. Well, you’re living up to that through what are you? How many shows do you have?

Trey Griggs 20:26
At we have four technically, yeah,

Adam Vazquez 20:30
four. When we say we, I mean, they’re all debatable.

Trey Griggs 20:35
But it’s not just me. It’s just, it’s really a community. And I’d say it’s just fascinating. So when I say we, I’ll tell you some of the stories. So one of my podcasts is called Word of Mystery, one of my live shows, it’s every Friday at noon, and it’s me plus nine others. And it’s been that way for three years. And it’s not the same nine, every week. It’s a variety of these people in the industry that keeps showing up for the show. And we had a great time. And, you know, we’ve continued to advance it in terms of what we do and the segments we have and the people that we have on the guests. But that is definitely a we there’s no way that show still exists without the people who have supported it. And then now the sponsors that I have green screens and unveil, who said, Hey, we want to be a part of this. And other people are potentially going to be sponsoring and being a part of it. So we developed that show over the last three years. It’s been a lot of fun, and we’re continuing to have fun with it and figure stuff out. I do a Monday workout podcast, or workout live show called Iron my

Adam Vazquez 21:27
salt this week. Or last and yeah, first time, that whole

Trey Griggs 21:31
thing was his idea. Like we were just working out doing these tough mudder things. And he goes, we should do something like a show where we talk about mindset and helping salespeople get their minds right for the week. I said, Let’s do it. I mean, I’m the kind of person I just don’t mind trying stuff. Just try it. Let’s see what happens. And it turns out, it’s been good, it’s galvanized a community within the supply chain to take their fitness a little bit more seriously. Got to bed on a Monday morning, you know, try to do something to get active. We’ve had many people reach out to us saying thank you. I’m now training for my first 5k. I never thought we could do that. Things just kind of keep you going like yeah, for sure. Yes. But that’s a week. That’s Hayden and I doing that together. And then standing out, I had a friend when I started a beta consulting group that said, Hey, if you really want to work on getting your brand out there and having influence, have a daily show, I was like, wow, Daily Show, it’s a lot. But I liked the idea. Because I love podcasting, and I love having a show. And so I did a daily show last year called standing out and did over 200 episodes, it was phenomenal. It’s one on one conversations like this completely live with an audience of people who follow along and make comments or whatever. And I love it. And we do it twice a week this year, because I pulled back just a little bit cuz I just figured out what I was gonna do for my business. So we pulled back. But I really hope that like in 2024, or maybe 2025, we’ll be able to go back to a five day a week show because I loved it. I never had trouble getting guests. I’ve met so many amazing people in my industry that want to talk and want to support work dealing. We’ve got a great sponsor SPI Logistics that sponsors that show, and I’ve got others who are again, thinking about sponsoring that. And then I have the edge, which is a monthly show that I just started to watch three episodes of. And it’s all about showcasing the newest, the latest in logistics technology. It’s like an open sales demo. And, you know, what I found is I want to remove the friction. Because if you have a webinar, people need to give their email. So people don’t want to do that. Right. I also want to create content for these companies to help them get their message out. And this is just an easy way to do it. So once a month, I pick a company, they come on the show, they share what they’re doing on their platform, what problem they’re solving, people get to watch live, and create content for them. And so it was just an idea that I had. And another way that I have to say it’s I have a podcast director and a communication director on my team. And their job is to make this stuff work. And they do a phenomenal job. They make it look great on air. In studio production. You’ll hear from us, you know, if you talk to our guests, they’ll say that the communication leading up to and after the show is just second to none. They’re all doing that. So it’s definitely a week. But we have four of them to answer questions.

Adam Vazquez 24:06
Yeah, and that’s a ton. I mean, like, I understand you’re not doing the daily anymore, but that is just a ton of work from firsthand experience. But it doesn’t probably it will towards or not apply doesn’t feel like the amount of work that it actually is because it’s your unnatural strength. Right?

Trey Griggs 24:24
Yeah. 100%. And I’d say this too, you know, some people wake up and they think like, what am I gonna go running today? Or some people wake up and think, Man, I can’t wait to get back into a book and start reading again. I wake up thinking, Who do I get to talk to today? And that’s really how I think about it. How can I make this a great experience for our guests? How can I tee it up? So they just knock it out of the park? How can we the purpose of our podcasts of everything we do is to entertain, educate and inspire, you know, how can we entertain people today, you know, bring some positivity to the stressful industry. How can we educate them with an experience that My guest has that will help them with a career move or something they’re doing their job, how can I inspire them just to be great or to work harder through something like that. And I wake up excited to do that, you know, I missed the days, like Wednesday is the only day that I don’t podcast but it’s the edge is on Wednesdays once a month. So once a month, I get the podcast five days a week. And those are my favorite weeks. But Wednesday is the day I don’t have a show. And it’s depressing sometimes. Because I was gonna

Adam Vazquez 25:23
say I miss it. What do you do just walk around the hood on all day just like, you know,

Trey Griggs 25:28
down down moping around, you know, exactly.

Adam Vazquez 25:31
That’s gotta be the day you got on the golf course or something? Just do

Trey Griggs 25:34
It is on my calendar to actually play golf on Wednesday mornings. Yes, they got there early. Good

Adam Vazquez 25:39
to make up for some of that. Well, so we’ve talked a little bit about, you know, where you’ve been where you are right now, I’m curious. And some of this is going to be conjecture, of course, but like, where do you see your brands, your business? And really kind of content for the industry? On the whole? Where do you see it going over the next 12 to 18 months, there’s tons of stuff going on between AI between, I feel like the industry on the whole has finally caught up to the idea of like you said, showcasing customer stories in a really beautiful way, you’re seeing a lot more companies do that more effectively. You’re starting to see people be able to do long form content more effectively, which is great. But what do you see coming on the horizon? Well, I

Trey Griggs 26:21
I certainly hope that we have more people and more companies that create podcasts or shows or create content and tell stories. So I think that the richness of everything that we’re doing is sharing the stories that we have. I mean, Kevin O’Leary recently said that, you know, in previous companies, the most valuable person in his company was the developer. But now the most powerful person in his company is the storyteller. I think there’s a lot of truth with that. Because there’s so many mediums to tell these stories and to make connections, you know, personal relationships and personal connections. But I hope that continues to happen. And I hope that I inspire people to do that. Some people say, Well, aren’t you afraid that more people are going to push you out? No. I think that’s enough pie to go around. I really do. Yeah, more stories only makes this better. And I’ve got great friends in the industry who are doing that, like Chris jolly and Blythe Brumley, even Paul Barnard years last year, Matt Leffler and Lauren vegan, and many others, a lot of companies that are doing podcasts, you know, being a technology has gone cargo chief has won, a lot of companies are starting to have their own shows. I think it’s phenomenal. I love it, I hope it continues. And I also hope that you know, that people will kind of step out of those dreams that they have, those visions that they have of doing something like this, and will be inspired to do it to have the courage to start and to figure that out. So hopefully, I can just be a catalyst for people in some of those ways to fulfill the dreams that they have and the visions that they have, as far as you know, like us. It’s a great question. I don’t I don’t know exactly where this trail leads. But to be honest with you, I love what I’m doing. I love helping companies build brands and tell their stories. I love being an advocate for companies that I believe in like highway and green screens and some of the others and they have so many others that I’ve kind of attached my name to love helping them out in that regard. And I don’t know, we’ll just kind of see where it goes. I think the biggest thing is, I want to do work that I enjoy that’s valuable for the industry that makes an impact. And that provides my family with what they need. And if I can check those boxes off. I don’t really care what it looks like to be honest with you. I don’t know how big it’s gonna get. I’m gonna ask how many people are on my team? I don’t think that stuff really at the end of the Yeah, really matters too much.

Adam Vazquez 28:25
Yeah, I think that’s the beauty of the era that we live in. It used to be the way that you had to build and now there’s plenty of different options. And there are industries, I would say that value that more right? Like you need to have the right look, the right office space, the right, walk up building, our industry values results for the most part, and so, and quality of relationships, so you don’t really need to posture too much. But

Trey Griggs 28:52
it’s gonna take us to the question of AI, just get back to that I’m excited about what AI is going to do, potentially, you know what it can do? I tend to be an early adopter in life. So I’ve been messing around with it a little bit. I think it’s got a lot of potential to do some amazing things, especially when you think about AI from the standpoint of effectiveness, like how efficient and effective a human being can become. Yes. And we’ve already seen that with the Internet. And that to me is just another iteration of the internet. And here’s an example. If I wanted to book a flight 20 years ago, I’d call Southwest Airlines and I’d have to talk to somebody at night to book a flight and my credit card or whatever, and get it before we actually go to the airport to buy an airplane ticket. People don’t remember that. But that’s what we had to do before now. I’m excited for the day when I can tell my personal AI assistant, Heiko, to book me a flight to Savannah for these dates. Make sure I get there by this time using my Southwest account. I’m done. And they just get done. There’s a lot of possibilities waving way beyond that, for all of us to become more efficient human beings and more effective at our work. And maybe I can handle 20 clients at a time instead of right now where I can only handle five to eight clients at a time right now. Maybe I can handle 20 or 30 as more of a solopreneur at some Moeller company as a result of some of these efficiencies, so I’m excited to see where it ends up. It’s a little scary, the unknown noises. But I’m excited about it to

Adam Vazquez 30:08
I totally agree we, of course, this is all projections, but we have revenue goals, 10, year, whatever five years, probably all change, we know that. But we just like to set goals in order to have something to chase down. And right now we think, based on where we want to go based on where we are, we will end up needing half the people on the team that we thought we were going to need over the 10 year period, just based on how efficient everyone can become. And so that’s super exciting for operators like us, because, you know, you’re just able to focus on the work and focus on your areas of excellence versus some of the other things of having to scale a certain way. And again, it’s just that option out, you can still scale it if you want to. But I think it’s going to provide us with more and more tools to do things as we see fit. So we’re very excited.

Trey Griggs 30:58
I agree with that. And it’s very exciting to think about just how efficient you can become and to work in that direction. I think the question that’s going to be asked is, when you need help, the question is going to be what technology can help me here as opposed to who can I hire, if they get it’s not anything that gets hiring people. But if you can create a process and use technology in a way that’s more efficient, I think it does a couple of things. It allows you to do more with less. But I think it also allows people and this is something I really want to encourage people to do. It allows people to really pursue what they are passionate about, as opposed to just a job. I wish more people had the opportunity to or would take the opportunity to do like what we’re doing of starting a company and figuring this out. Because it’s such an incredible journey. And I told this to somebody recently, it’s like, you know, becoming an entrepreneur is a lot like jumping off a 50 foot cliff into a river. As you climb up that mountain and get close to the top, it gets scarier and scarier to think about doing it. Like it just really starts to freak you out a little bit. And you might even try to talk yourself out of it, and many people do. But the moment that you jump off that cliff, the fear goes away. Because now you’ve done it, and you survive, you have fun. And then now a couple things happen. One, you want to do it again, because it was so much fun. I could see why entrepreneurs become serial entrepreneurs who want to start new things, because you want to do it again. But then too, you want to tell everybody to jump off of that thing. That was amazing. Go do it. Yeah. And so that’s my message to people is go to I mean, if you’ve got a dream or a vision, don’t just settle for a job because you think you need it, go build a dream. Go try this out. Because it’s incredible. If you have an inkling of a vision or passion in your life, go do it. I want to see people do that. I think our world would be better if people would do that.

Adam Vazquez 32:42
I love it. I couldn’t have said it better myself. And I think it’s a great place to wrap this up at. So I really appreciate you joining us today. Well, I think, you know, we’re working on some things. Hopefully, we’ll have some things to announce soon of being able to do more of this type of stuff together. And so we’ll definitely do it again. But between now and then where can folks follow along with all the different things you’re working on.

Trey Griggs 33:05
two easy ways to connect with us, beta consulting group.com and click on that button that says schedule meeting with me. I’d love to talk to you and hear your story and start working together. And then of course on LinkedIn, just shoot me a DM connects me on LinkedIn. That’s the easiest way to connect with me

Adam Vazquez 33:19
Awesome, man. Well, appreciate you doing this. And we’ll talk soon.

Carlton Riffel 33:23
And that’s a wrap. Thank you for listening to this episode of Content Is for Closers. We hope you find this show really helpful as you grow your business with content. Maybe you know of other people who would find this show helpful as well. How about you send them our way? If you didn’t like this show and you want to tell us that, then you can head over to contentisforclosers.com where you can send us a message, give us some feedback, ask questions, or find detailed notes for every episode. Until next time, keep creating and keep closing.