Each Thursday we’ve been walking through different ways to find ideas for your content like different exercises or how you can use customer problems. Today, I want to talk about leveraging a tool I learned from the My First Million guys, Sam Parr and Shaan Puri.
Sam and Shaan have a lot of different frameworks for finding new business ideas, but one is to find something like an experience, service, or product that the extremely wealthy enjoy and apply that to the normal among us. For example…
- Uber extends the idea of a private driver to every man
- Airbnb allows very normal people to have second homes
- DoorDash brings a personal chef directly to your door from your favorite restaurant
Those all tend to be service type, economy things, but taking the framework of extending something the wealthy enjoy or benefit to “normal” companies or businesses is a great framework for content as well.
When you’re trying to create content, find something new to do, or better extend yourselves to your customers, one thing is to simply think about how a Fortune 50 company or CEO communicates with their employees or customers.
#1 — All-hands meetings
In-person. A lot of big companies have massive all-hands meetings where all the employees come into a single room and the CEO gives an update on the status of the company. These can be on a weekly or monthly basis, whatever fits best with the pace of your company.
Virtual update. A CEO could also have an internal webinar or video where he announces new people, new products, or services that might be rolling out. Sending a recording of that to all the employees helps everyone stay up to date and excited about what’s going on within the company.
Virtual conversations. If you want to communicate the importance of your employees or the values of your company, fireside chats are another great option. This is where you sit down with internal or external folks who align with the message you’re trying to communicate and have conversations about business or life that you share exclusively with your team.
Any of these options are super impactful if it’s only for your team. It will be tempting to share it and get awareness everywhere but, if the purpose is to keep your team updated on the company’s culture and make them feel seen and valued, it’s best to reserve this content for them.
#2 — CEO vlog
A lot of CEOs nowadays have camera crews following them around creating a reality television set everywhere they go and constantly pumping content out. While that’s great, there’s a simpler way to get the same effect by taking your phone or camera and documenting your day as you go along, whether through Instagram stories or a YouTube channel.
Henry Belcaster does a phenomenal job of this by capturing three to five minutes of his day that communicate where the business is going, what types of projects he’s working on, and some of the novel things they’re doing. He does it in such a way that it feels like you’re following a Fortune 50 CEO around even though he runs a very small company like us here at Heard.
#3 — A daily radio show
Some CEOs, some executives, and a lot of media personalities have daily radio shows where they talk for three hours about business, politics, sports, or whatever else it might be.
That’s in part what this Content Snacks series is, our daily show to you about what we believe, what we do, our take on the space, and some current events as well. It’s a very short and practical execution that allows us to connect with our audience on a daily basis, just like a CEO would on a daily radio show.
The framework is just taking whatever works at the highest levels and finding a way to apply that to your business. You can do that in business, you can do that in content and, if you do so, you’ll find a lot of great ideas that way.